Brand Naming · Activation Strategy · Startup Launch

Situation Syncbak, the infrastructure powering NFL, Paramount, and Hulu streaming, was launching a consumer app focused on local news and hyperlocal content and entering a saturated market with zero brand recognition.

Task Shape the product vision, develop the brand name, define positioning, and build an activation framework to guide creative and media partners from awareness through retention.

Action Led brand naming and positioning workshops - naming the platform "Zeam" to convey stream + local team + seamless. Built a full-funnel activation framework mapping consumer barriers at each stage with distinct comms tasks and RTBs for each.

Result Zeam launched with a fully aligned brand identity and go-to-market strategy. App achieved 250K+ downloads in the first 90 days with a 38% 30-day retention rate, well above category benchmarks for new streaming entrants.

250K+ downloads in 90 days · 38% 30-day retention rate · Brand built from zero