Case Study 03
Zeam: Brand Launch & Activation Framework

Brand Naming · Activation Strategy · Startup Launch

Situation: Syncbak, the infrastructure powering NFL, Paramount, and Hulu streaming, was launching a consumer app focused on local news and hyperlocal content and entering a saturated market with zero brand recognition.

Task: Shape the product vision, develop the brand name, define positioning, and build an activation framework to guide creative and media partners from awareness through retention.

Action: Led brand naming and positioning workshops - naming the platform "Zeam" to convey stream + local team + seamless. Built a full-funnel activation framework mapping consumer barriers at each stage with distinct comms tasks and RTBs for each.

Result: Zeam launched with a fully aligned brand identity and go-to-market strategy. App achieved 250K+ downloads in the first 90 days with a 38% 30-day retention rate, well above category benchmarks for new streaming entrants.

250K+ downloads in 90 days · 38% 30-day retention rate · Brand built from zero