Remedy Edge, VP Associate Director, Strategy  - March 2025 - Present 

• Lead brand planning and positioning for leading healthcare brands by translating research and audience insight into integrated campaign frameworks that align creative, comms, and media.

• Run the agency AI Task Force to introduce tools that speed insight synthesis and ideation.

• Owned launch strategy and go‑to‑market execution for MIEBO, which exceeded benchmarks for brand awareness, consideration and trial KPIs and earned industry recognition.
  

Hunter (Contract),  Director of Strategic Planning & Insights - October 2024 – March 2025

• Established processes for reporting and trend monitoring to surface attention opportunities for Amazon, Adobe and Meta and provided recommendations that informed PR tactics, messaging and creative ideas.

Known,  Brand Marketing Director - July 2021 – May 2024

• Operationalized strategy services across brand marketing - overseeing $10M in annual revenue and managing three direct reports - while partnering with media, creative, and research teams on campaign management, brand strategy, comms, and creative for tech and media clients including Spotify, Paramount, and Nickelodeon.

• Partnered with YouTube’s product strategy team on teen safety and youth wellbeing by conducting audience research, developing a proactive comms plan, and recommending product feature changes.

• Led market research, naming, brand strategy, and integrated campaign management for Zeam’s Super Bowl streaming launch, driving a 15% lift in app downloads and strong session retention.

Imre, Strategy Director -  May 2020 – March 2021

Imre, Strategy Manager -  September 2018 – May 2020

• Established imre’s healthcare brand strategy services and scaled them into the consumer division, which led to my promotion and generated $2M in new strategy revenue.

• Led brand and launch strategy for VYLEESI’s “Ghosted by Desire” campaign, which drove a 12% lift in brand awareness and was named MM&M’s Campaign of the Year.

• Oversaw in‑market creative optimization and end‑to‑end campaign execution for Alex and Ani, Super Coffee, John Deere, and STIHL, and developed earned media tactics for Dickies and Airstream.

Grey, Strategist - March 2017 – July 2018

• Translated audience insight into bold creative briefs, and campaign platforms that guided integrated campaigns for brands like Hasbro, Pantene, University of Pittsburgh Medical Center (UPMC) and Herbal Essences.

• Led social strategy for Pantene’s Gold Series campaign, the brand’s first hair care line designed with and for black women, which increased trial, drove cultural relevance and won a Bronze Effie for creative effectiveness.

Rokkan, Strategist - November 2015 - March 2017

Rokkan, Associate Strategist - November 2013 - October 2016

• Served as day‑to‑day strategy lead for Cadillac, developing integrated campaigns and social activations that increased consideration and leads, while supporting social strategy for brands like Hallmark, Urban Decay, and Veuve Clicquot.

Volunteer

• Minds Matter, Mentor (2014–2017): Tutored high‑achieving, low‑income students through college prep and applications.

• Syracuse University, NYC Program Mentor (2015–Present): Mentor communications students and guest lecture.

Education

S.I. Newhouse School of Public Communications, Syracuse University

BS Advertising (Creative); Minor in English & Textual Studies